— Matt is speaking · Day 3
The Wealth Awakening Summit.
A $9 3-day virtual event for business owners ready to stop overpaying in taxes. Matt Frechette closes it out on Day 3 with the payroll, cash flow, and profitability playbook he runs with clients every week.
- June 23–25
3-day virtual summit - 11:00am – 1:00pm
Pacific Time, daily - Matt speaks Day 3
Payroll, cash flow & profitability - Just $9 to attend
Seats are limited
— What Matt will cover
Day 3 — Payroll, Cash Flow & Profitability
Most "tax planning" advice skips right past where the money actually leaks: payroll setup, owner pay, and the way cash hits (and leaves) the business every week. Matt closes out the summit with the operational playbook that makes every tax strategy on Days 1 and 2 actually stick.
How to run payroll so the owner gets paid first — every cycle, automatically.
The Profit First bucket system blue-collar shops and restaurants actually stick to.
Where cash quietly leaks out: misclassification, workers' comp overcharges, tip reporting.
The 10-minute monthly rhythm that turns chaos into predictable take-home pay.
— The lineup
Who's on stage
Speaker
Noura Almasri
Host & Tax Planning Expert
Speaker
Keith Cowling
Day 1 — Leadership & Strategic Thinking
Speaker
Stephan Alheim
Day 2 — Health, Sustainability & Performance
Profit First Payroll
Matthew Frechette
Day 3 — Payroll, Cash Flow & Profitability
— Founder story
Built by blue-collar, for blue-collar.
Profit First Payroll was founded by Matt Frechette, who brings 20+ years of hands-on experience in blue-collar environments. He's seen shops thrive — or unravel — because of poor cash flow, inconsistent owner pay, late crew checks, and workers' comp audit nightmares. PFP is built explicitly for trades and labor-heavy businesses: proper crew classification, project-based volatility, and protecting profit in high-risk industries.